The SEO industry needs to understand the state of the art of information retrieval in order to reconcile this with the way SEO is practiced. Brock Murray, Co-Founder and Chief Operating Officer, seoplus+ Brock MurrayIn 2017, think mobile first, always and Phone often. Mobile optimization has quickly gone from “nice to have” to the absolute heart of SEO. Thinking mobile first means creating a mobile-friendly website that's simple, clean, and fast, while containing all the core content you need to express your brand message to bots and users. Implement AMP and take advantage of Google's prioritization of these pages. Advertising Continue reading Phone below Pay close attention to your user statistics. Don't be afraid to redesign or remove pages that don't provide a great experience for mobile users.
Condensed content is going to be really fax list important in 2017, so start thinking about an “elevating pitch” for your key content. Say what you need to say in digestible bites designed for mobile audiences. Make mobile the core of your SEO strategy in 2017, and Phone it will pay big dividends, especially if your competition is stuck in the past. Seth Nickerson, Senior SEO Strategist, Vertical Metrics Seth NickersonIn 2017, authenticity will be more important than ever. We live in an age where every piece of content posted online is subject to scrutiny. From fake news sources to fake children's toys (Fisher Price pub set), there are reasons for research to be in disbelief. My concern is that if the authenticity of content is frequently questioned, the accuracy and quality Phone of search results will be further compromised. Recently, Google's emphasis on authenticity (truthfulness) has focused on news content.
In fact, industry news outlets have repeatedly asked them about his plan for handling fake news, but they haven't responded. Advertising Continue reading below Here's the real problem: Google's traditional algorithm components can't check whether something Phone is real, accurate, or true. Last year, Google published an article on Knowledge-Based Trust, which discussed the trust element of its algorithm, but the article admits that the algorithm does not penalize sites for lack of facts! This makes our job as marketers much more difficult. , and most importantly, generates leads and sales. If people Phone are so skeptical that they won't share or link to your content again, chances are it won't perform well organically. And, if your product is seen alongside blatantly false news, how does that reflect on your brand? Not good.