And predisposed to buy, which already arrives more qualified and, therefore, ends up reducing the sales cycle (time required for the deal to be closed), generating a more predictable and sustainable volume of sales; the expansion of markets, which strengthens the company's strategies and improves the receptivity of products and services, leveraging the profitability of investments. Given this, it is easy to see the importance of market segmentation. And remember: the tool is not a differential, but a necessity. Make sure you deploy the process—continuously and robustly—in your business! How to segment your market? Now, we come to the practical part of the discussion.
You've already realized that you need to segment and want to know where to start, right? Here we go: to group potential consumers, gathering common interests, you must be aware of a series of market variables. First reviews are gold First, the overriding decision concerns your own line of business; after all, the dynamics of your segment Outlook Email List will determine some of your segmentation assumptions. If your company is a service company, for example, you need to make it clear whether your mission is to serve other companies (B2B) or the final consumer (B2C). However, it is not enough to just follow your intuition. You must study the market and stay tuned to trends, taking advantage of them in the best possible way.
The next step, therefore, is to study the capabilities of the market. When viewing an opportunity, the segmentation process requires the manager to assess the potential of its scope, counting the number of consumers who share a certain preference. The importance of numbers in segmentation For a new fitness product, such as an online dance course with zumba classes, it is important to know the volume of people searching for related terms on the internet, such as “online dance classes”, “zumba classes” or “lose weight without going out”. From home". For that, you can use tools like SEMRush or Google KeyWord Planner.