Step 5: Find Social Proof that Resonates — What benefits, influencers, or companies you’ve engaged with would make page visitors go from skeptics to believers? Step 6: Convert with a Call to Action — Where’s the best placement for your CTA, and how can you make it action-oriented? The latest addition to the Unbounce family, SnazzyAI, can help you get over the hump of writing compelling content using AI to auto-generate copy for you.
This service provides a host of templates for Google ads, product descriptions, investor pitches, and more to end writer’s block and accelerate campaigns. (I know, we’re super excited too.) Want to see why SnazzyAI is the perfect fit for Unbounce? Learn more about how this new technology will help marketers and entrepreneurs grow smarter and faster. Designing Your Landing Pages Although persuasive copy increases your chances of converting buy email list page visitors, we all know what the people really want. COLOR. Well, OK, that’s not all they want. But a study showed that over 94% of the first impressions formed on a page can be attributed to design.
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Your headline might have prompted a consumer to click, but before they read another word, it’s your layout, color, contrast, and readability that will make them stay (or bounce). This is when you wanna use the visual hierarchy format to structure your content. Visual Hierarchy Graphic You can design page elements that interact with one another to signal importance by following the principles of visual hierarchy. Let’s use an example. Look at Stripe’s homepage and take a few seconds to list the elements you notice in the order that you see them. Image courtesy of Stripe How many elements did you look at before reading the short paragraph under the headline?