Behind the analysis is an important question Do local marketing approaches also help brands that want to increase their online visibility and grow globally You can also measure the online presence and overall health of your business right now by signing up for our free presence check tool. The tool analyzes how well your business information is listed in the major online directories. An introduction to the report For as long as there have been global international brands companies have focused on the recognition value of their brands albeit on a global level. That still worked until a few years ago because consumers received information and advertising messages via television newspapers or the radio. However a few things have changed consumers are more individualized and use their smartphones to find information about nearby shops.
Global brands have adapted little to slowly to implement whatsapp mobile number list a local marketing strategy in the age of digital information. With costly missed opportunities. What are branded search and unbranded search When we talk about the terms branded or unbranded search we are referring to their meaning in local search. For example when consumers search Google for products services or specific company names they typically get suggestions for GMB Google My Business profiles with physical addresses that turn the search into a local search. What is Unbranded Search An online search for an unbranded product or service nearby coffee nearby clothes nearby supermarket nearby hairdresser etc. are examples of unbranded search.
An online search for a very specific location is a direct search which the study categorizes as unbranded search. What is branded search An online search for a company or brand name that returns only the name you re looking for Starbucks McDonalds Adidas etc.. An online search for a company or brand name that suggests other suitable locations including those of other big brands or SMEs in addition to the name you re looking for. Why the focus on global brands Last year we published The Reputation Management Revolution A Global Benchmark Report examining the impact of online reviews on small to large businesses as well as larger brands.