Speaking of copywriting, I wonder if you have the same question as me?
How is a high-converting sales article written?
Why do I read a lot of copywriting books and courses and still can't write a good article?
Today I want to talk to you about those things about sales copywriting.
How to distinguish whether a copywriting is good or not, I think it is very important to see whether there is a clear copywriting framework in the other party's mind.
Why we have read a lot and learned a lot, but the copy we wrote Number List has no effect, the big reason is because we have not formed a systematic framework.
And 90% of the copywriting courses on the market will basically not teach you to write a copywriting framework.
Believe it or not, I tell you how many copywriting courses are taught: 4 elements make an article readable, 7 elements make a story engaging, and 8 elements increase article conversion rates by 50%.
Seeing no, they will only tell you what to do based on the elements.
If you say that you already have an accurate writing framework in your mind, such a course may give you some inspiration for writing.
And if you don't have this framework, such a course will only make you more and more confused.
What is a frame?
The framework is the underlying logic of transforming copywriting. It is the gun you use to fight. When you don’t have a gun, no matter how many bullets you have, it’s useless.
Similarly, if you don’t have a framework, no matter how many stories you have accumulated, no matter how many transformation routines you have, it is useless.
This is also the reason why we have listened to a lot of copywriting lessons, but the level of copywriting has always stayed at the primary stage.
When you don't build a complete framework, you just learn copywriting based on various elements, you can't learn it.
Because in your actual work, what you want to write is a well-structured article with a beginning, a process, and an end, not a fragment.
As for frame-based teaching, I have read many course books, but there is basically no complete statement. That's why I'm writing this article today.