Here we are at the beginning of May. Many companies are still unable to replenish inventory, but the initial jolts to supply chains and fulfillment systems have eased somewhat. The Industry Email List death rate attributed to COVID-19 declined in the United States last week, "but remains significantly high." At the end of March, about half of small businesses said Industry Email List they could only survive for two months, and phased reopenings by states are now “a source of uncertainty rather than confidence” for many of them. Overall, business confidence in the United States fell 17 points in April. Unemployment rates are staggering, but
US consumer confidence edged up for the Industry Email List second straight week at the end of April. Yet these consumers are almost evenly split on how they view the economic recovery. There's the 47% who see the US economy rebounding as Industry Email List restrictions are lifted. While among the 49% of consumers who don't expect a quick economic recovery, sentiment is near an 18-year low. Mix the Consumer Stimulus Checks and the Paycheck Protection Program, and it's even harder to find the signal through the noise. As with much of this crisis, the business impact of
COVID-19 is situational. This has severely affected some, while other companies have never experienced current levels of demand. That said, from an Industry Email List advertising perspective, there seems to have been a shift in sentiment over the past week – or even days – with many advertisers starting to spend again. The main indicators. For example, with the travel industry among the hardest hit, several online travel agencies (OTAs) have taken over paid search advertising, such as Conrad O'Connell of BuildUpBookings, a digital marketing agency Industry Email List focused on travel and accommodation,