Multivariate methods which analyze at least two variables simultaneously, are now standard market research tools. Documentation and Presentation The final step in market research is the documentation of the results. You will receive the results of your market research project in the form of written documents and oral presentations from marketing specialists. On request, we can also create further evaluations, management briefs or press releases for your marketing. In addition, you will receive an individual proposal for your company from our marketing experts based on the results. The written presentation of the results of a market research project at the German Marketing Institute includes the following aspects: research question and objectives.
Summary of the most important results (management summary), methodological approach (study design, structured questionnaire, sampling), presentation of results (sample description , descriptive and multivariate assessments, tables and graphs to illustrate statistical key data), interpretations and conclusions, recommendations whatsapp mobile number list and further procedures (implementation plan, further research project), appendices (e.g. sample questionnaire, detailed evaluation, significance). Based on the obtained market research results, the future market development can be diagnosed and forecasted. Therefore, these results can be mainly used in the planning of strategic marketing measures. Here too, the German.
Marketing Institute is at your disposal for further marketing advice. Would you like more information or a specific quote? You can be at your service anytime by phone or via our contact form. Every! Visit our content marketing workshop! In-Depth Interview Tickets In-depth interviews are a qualitative method used in market research, usually conducted in person. Gathering information as complete and undistorted as possible is the focus of this market research method. Are you looking for a partner for in-depth interviews? Get in touch with our market research experts! Sir Tel: Fax: Email Free choice of answers. Creating a trusting and relaxed atmosphere for testers is decisive for the results of in-depth interviews. In this way.